Apple Product Modification Is a Crucial Task – Case Study

Question: Discuss about the Scenario of Product Modification Is A Crucial Task for Apple? Answer: Introduction Apple is an American company having its branch in Cupertino, California and it is in operation since 1976. It is an organization, which designs, develops and sells computer software and consumable electronics. Its hardware unit has products like iPhone, iPad, iPod, Mac book and smart watch (Apple.com 2016). The chosen product for Apple Inc is iPhone, which is selected for modification in their applications. The iPhone has several versions but the chosen version will be iPhone 7 and the comparison made will be from iPhone version 6s Plus. The iPhone has a huge list of features which other smart phones does not have, and the company will try to maintain its reputation by introducing new features in the iPhone 7. The report reflects on the features of the product, which is selected for further modification. It also summarizes the importance of the process design on the product, iPhone 7. Using the process design of iPhone 7, its aims and objectives are identified.